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Gobe Magic 104MB/s 64GB SDXC Memory Card Review

Gobe Magic 104MB/s 64GB SDXC Memory Card UHS-I U3

Introduction

Gobe was founded in 2012 by two Australian adventure photographers. They offer a range of Secure Digital and CompactFlash memory cards. The Gobe Magic 104MB/s is their top performing SD card with claimed 104MB/s read and 90MB/s write speeds. Gobe Magic cards are available in 16, 32, 64GB capacities. This review is for the 64GB SDXC card.

Gobe's mission includes environmental conservation and supporting conservation efforts around the world. Their product packaging is minimal: a card in a jewel case with a bar code. Their distribution is direct to customers through their web site as well as Amazon and eBay.

Performance

Read and write speeds of the Gobe Magic 104MB/s 64GB SDXC card were tested using a variety of USB 3.0 memory card readers. The claimed 104MB/s read speed happens to be the maximum bus speed provided by UHS-I; in actual use the host device and protocol overhead will reduce the actual speed. In card reader benchmark tests the Gobe Magic 64GB card attained 96.7 MB/s maximum sequential read speed. The maximum sequential write speed reached 89.2 MB/s. While the 104MB/s read speed was overly optimistic, the card nearly met the 90MB/s write speed claim.

Card: Gobe Magic 104MB/s 64GB
Benchmark: CrystalDiskMark 3.0.3 x64
Program settings: 1000 MB, 5 passes, random test data
Operating system: Windows 8.1 Pro
Motherboard: Gigabyte GA-Z77X-UD3H
Processor: Intel Core i7-3770K @ 4.40GHz
RAM: 32GB DDR3 1600

Gobe Magic 104MB/s 64GB
Card Reader Benchmarks
Seq.
Read
1000MB
MB/s
Seq.
Write
1000MB
MB/s
Rand.
Read
512KB
MB/s
Rand.
Write
512KB
MB/s
Rand.
Read
4KB
MB/s
QD1
Rand.
Read
4KB
IOPS
QD1
Rand.
Write
4KB
MB/s
QD1
Rand.
Write
4KB
IOPS
QD1
Rand.
Read
4KB
MB/s
QD32
Rand.
Read
4KB
IOPS
QD32
Rand.
Write
4KB
MB/s
QD32
Rand.
Write
4KB
IOPS
QD32
SanDisk Extreme Pro SD UHS-II Reader/Writer97.87988.36186.18913.3054.7241153.31.009246.45.4771337.31.049256.1
Lexar LRWM04U-7000 UHS-II Reader96.67086.96888.84824.1496.3091540.21.160283.37.7541893.01.186289.7
Lexar Professional Workflow SR2 UHS-II96.65287.65289.05525.3406.3491550.11.140278.37.5951854.31.174286.5
Transcend Multi-Card Reader RDF995.18788.22789.12926.1296.4531575.31.157282.47.7521892.61.179287.9
Delkin Dual Slot SD UHS-II and CF Card Reader95.08388.07989.14417.6856.3401548.01.163283.87.7031880.60.966235.9
SanDisk Extreme Pro UHS-II SD Reader/Writer94.93787.18588.77424.8956.4231568.11.161283.47.7031880.61.183288.8
Kingston FCR-HS4 Card Reader94.86888.00589.10921.3736.3051539.21.154281.87.6851876.31.185289.3
Lexar Professional Dual Slot UHS-II Card Reader94.82587.17888.68623.8006.2761532.11.084264.77.6171859.51.140278.3
Delkin Travel Reader94.81787.43287.10523.4846.3821558.01.147279.97.6931878.21.171285.9
Transcend Multi-Card Reader RDF8 Black94.74888.24988.40726.7925.7491403.51.043254.67.0721726.71.100268.6
Kingston MobileLite G4 UHS-II94.73987.74788.67123.2986.2651529.61.157282.47.6971879.21.192291.1
Lexar Professional Dual Slot Reader94.50089.20388.75921.8315.8671432.41.146279.77.0591723.31.171285.8
Transcend SD Card Reader RDF5 Black94.46687.40388.01420.6354.8611186.71.014247.45.3181298.31.048256.0
Lexar Professional Workflow SR194.39887.44087.91325.0625.6351375.71.135277.06.7881657.31.164284.1
Delkin Universal Memory Card Reader94.32288.66788.89223.6175.9231445.91.067260.57.1741751.51.115272.3
SanDisk ImageMate All-In-One USB 3.092.31285.85778.51225.6044.040986.40.955233.14.3221055.10.984240.3
Sony MRW-E90 XQD 2.0 / SD UHS-II Card Reader92.02984.63885.22214.9655.6671383.41.055257.67.0331717.11.118273.0
Kingston Multi-Card Reader FCR-HS388.90077.77661.42018.9966.2681530.31.253305.87.6171859.61.173286.3

Results from testing in cameras will appear in the chart below.

Gobe Magic 104MB/s 64GB
Tested in Camera
Write Speed
(MB/s)
Nikon D50075.8
Canon 80D75.5
Fuji X-Pro274.0
Canon 5D Mark IV74.0
Canon 5Ds68.3
Nikon D560066.9
Fuji X-T1055.9
Olympus E-M1 II40.6
Olympus PEN-F40.3
Pentax K-3 II36.6
Sony A7R II35.0
Sony A630033.2

Cameras tested with this card: Canon 5D Mark IV, Canon 5Ds, Canon 80D, Fuji X-Pro2, Fuji X-T10, Nikon D500, Nikon D5600, Olympus E-M1 II, Olympus PEN-F, Pentax K-3 II, Sony A7R II, Sony A6300

Gobe memory cards have a lifetime international warranty.

The following table contains information encoded in the SD card.

Gobe Magic 104MB/s 64GB SD — Internal Card Information
Serial number (PSN)4281335893
Product Name (PNM)NCard
Product Revision0.2
Manufacturer ID (MID)0x000082
OEM ID (OID)JT
Manufacture Date (MDT)07/2014
Total capacity64,289,243,136 bytes

According to the internal card information this Gobe Magic SD card is produced by Sony. The card has manufacturer ID (82) and OEM ID (JT) of Sony and the card has the same product name (NCard) as other Sony SD cards, such as the Sony 95MB/s U3 SD card. Furthermore, the Gobe Magic card benchmarks are very similar to the aforementioned Sony 95MB/s card. The external appearance of the card including the yellow write protect slider can also be found on Sony brand SD cards. The Gobe cards are available at a much lower cost than comparable Sony cards.

Available sizes and prices

Compare prices on the Gobe Magic 104MB/s card. The lowest prices are highlighted in the table below. Prices are updated daily.

CardSize
GB
Lowest
$ / GB
Prices
AmazonB&H PhotoAdorama
Gobe Magic 104MB/s SD16$1.25$20.00
Gobe Magic 104MB/s SD32$1.87$59.95
Gobe Magic 104MB/s SD64$2.28$145.99